Alejandro De Jesus Rosario, born on January 14, 2003, in West Paterson, New Jersey, is an American TikTok star, content creator, and social media personality.
He rose to fame through his comedy skits, vlogs, and dance videos on TikTok. By early 2026, his TikTok following had grown to nearly 5 million fans.
Who is Alejandro Rosario?
Alejandro Rosario is an American TikTok creator and social media personality best known for his comedy skits, vlogs, transition videos, and lip-sync content posted under the handle @alejandrozario.
His full name is Alejandro De Jesus Rosario. He grew up in West Paterson, New Jersey, and built a loyal following from a very young age.
His cheerful personality and relatable humor attracted millions of viewers across TikTok, Instagram, and YouTube.
He also founded The Lollipop Boys, a collaborative TikTok content group that brought him recognition within the Gen-Z creator community.
His mother, Adriana Villalta, frequently appears in his videos and has developed her own fan base among his followers.
Alejandro is also a trained athlete. He played as a midfielder for the Passaic Valley Hornets soccer team, wearing jersey number 11.
Early Life of Alejandro Rosario
Alejandro Rosario was born on January 14, 2003, and raised in West Paterson, New Jersey.
His parents brought Costa Rican and Dominican heritage into the household, giving him a bilingual upbringing in both English and Spanish.
His mother, Adriana Villalta, played a central role in his life and later became a familiar face on his social media channels. His father’s name has not been publicly disclosed.
Alejandro has a younger brother named Emiliano, who also appears in his content from time to time.
Growing up, Alejandro showed an early interest in sports and entertainment. He competed in soccer at school and also took part in track events including the 200-meter and 55-meter dash, as well as the long jump and triple jump.
His friend group, which later included fellow TikTokers like Mattia Polibio, Alvaro Romero, and Kairi Cosentino, played a direct role in drawing him toward content creation.
Alejandro Rosario Age
Alejandro Rosario is 23 years old as of 2026, born on January 14, 2003. His zodiac sign is Capricorn, a sign known for determination and ambition.
He crossed the 250,000 follower mark on TikTok by August 2019, when he was just 16 years old.
Alejandro Rosario Ethnicity and Nationality
Alejandro Rosario is an American national, born and raised in New Jersey. His ethnic background is mixed, with roots in Costa Rica and the Dominican Republic.
He is fluent in both English and Spanish, which has helped him connect with a wide and diverse audience online.
Alejandro Rosario Height and Weight
Alejandro Rosario stands at 5 feet 6 inches tall, which is approximately 168 centimeters.
His weight is reported to be around 60 kilograms, or roughly 132 pounds. He maintains an athletic build through regular exercise and soccer training.
Alejandro Rosario Education
Alejandro attended Passaic Valley Regional High School, located in Little Falls, New Jersey.
He graduated with his high school diploma on June 19, 2021, as confirmed by an Instagram post he shared at the time.
While at school, he was also a member of the Passaic Valley Hornets soccer team, playing the midfielder position.
After completing high school, Alejandro has not publicly confirmed any further studies or college enrollment.
Alejandro Rosario Career
Alejandro Rosario built his career primarily through short-form video content across TikTok, YouTube, and Instagram.
His journey from a casual video poster to a multi-platform creator with millions of followers took just a few years.
Early Career
Alejandro created his YouTube channel in February 2015 but did not actively post content until 2019.
During that gap, he focused on school and sports while watching friends around him build followings online.
His formal entry into content creation came in 2019 when he set up his TikTok account under the handle @alejandrozario.
His first TikTok video showed him wrestling playfully with his dog, a spontaneous clip that quickly gained traction.
Soon after, he began posting comedy skits, dance videos, lip-sync content, and trend-based challenges. He also posted his first YouTube video, a Q&A session, in September 2019.
By August 2019, Alejandro had already crossed the 250,000 fan milestone on TikTok. In that same month, his videos accumulated 5 million likes on the platform.
That rapid growth signaled that his comedic timing and natural on-camera energy were resonating with a wide audience.
Breakthrough and The Lollipop Boys
Alejandro’s close friendship with Mattia Polibio proved to be a turning point. Mattia, already known for his lip-sync videos, first introduced Alejandro to TikTok and encouraged him to start posting regularly.
Soon, the two began collaborating, and Alejandro joined a wider group of creators that would eventually form The Lollipop Boys. The team included Mattia Polibio, Alvaro Romeo, Kairi Cosentino, and Roshavn Diah.
The Lollipop Boys produced collaborative dance and music videos that performed strongly on TikTok.
Their combined reach helped each member of the group grow their individual audiences at an accelerated pace.
One of Alejandro’s most-watched TikToks featured a sponsored post for Invisalign, which pulled in over 47.4 million views.
That single video demonstrated how well his personality translated into brand-integrated content.
He launched his own merchandise line in 2020, selling branded hoodies and T-shirts directly to fans.
Recent Work and Platform Growth
By October 2022, Alejandro’s main TikTok account had accumulated over 5.2 million followers and more than 438.6 million likes.
His Instagram grew to over 1.1 million followers, and his YouTube channel surpassed 225,000 subscribers.
By early 2026, his TikTok following remained close to 5 million fans. His content evolved over the years to include lifestyle vlogs, reaction videos, and collaborations with fellow creators in his social circle.
He also posts regular YouTube Shorts recapping daily events and experiences, giving his audience a consistent stream of behind-the-scenes moments.
His YouTube content has included videos like “We Almost Got Kicked Out of the Mall,” vlogs from amusement parks, and Q&A sessions with fans.
Alejandro’s brand partnership activity has continued to grow alongside his platform presence. Beyond Invisalign, he has worked with brands including Lit Lights and Shadow Hill.
His engagement rate has remained consistently strong, which has made him an attractive partner for youth-oriented brands.
Alejandro Rosario Relationship
Alejandro Rosario dated fellow TikToker Katie Pego in 2019 and 2020. The two were in an open relationship before parting ways toward the end of 2020.
After that, he was reportedly in a relationship with Destiny Marie, known online as Dessxmx. That relationship ended in early 2025.
Following his split from Destiny Marie, Alejandro was seen with Sofia Elizabeth at Coachella 2025.
TikTok content from mid-2026 showed Alejandro and a creator named Ximena announcing they were an official couple, though the details of this relationship have not been confirmed through major news sources.
His relationship history has generally been carried out publicly on social media rather than through formal interviews or press coverage.
Alejandro Rosario Net Worth
Alejandro Rosario’s estimated net worth is $3.3 million as of 2026. His income flows from several streams developed over his years as a full-time creator.
TikTok brand sponsorships form a core part of his earnings. He charges between approximately $2,500 and $3,700 per sponsored TikTok post, based on his follower count and engagement rate. On Instagram, sponsored content earns him between roughly $2,337 and $3,895 per post.
His merchandise line, which includes branded hoodies and T-shirts, contributes additional revenue directly from his fanbase.
He also earns from YouTube ad revenue through his channel, where he has amassed over 225,000 subscribers.
Brand endorsement deals, including partnerships with Invisalign, Lit Lights, and Shadow Hill, have also added to his overall income.
Alejandro Rosario Social Media
Alejandro is most active on TikTok, where he posts comedy skits, challenges, lifestyle content, and collaborations with other creators.
His Instagram account under the same handle @alejandrozario features fashion looks, selfies, and personal moments.
He also maintains a YouTube channel where he posts vlogs, Q&A sessions, and YouTube Shorts.
Twitter and Facebook round out his platform presence, though TikTok and Instagram remain his primary channels.
The Bottom Line
Alejandro Rosario reached the 5 million likes milestone on TikTok in August 2019, just months after posting his first video at the age of 16. His early growth was among the fastest seen from any Gen-Z creator out of New Jersey.
He comes from a Costa Rican and Dominican background and grew up bilingual in West Paterson, New Jersey.
His mother Adriana Villalta’s presence in his content turned a personal family bond into something his millions of fans connected with directly.
By early 2026, his TikTok following remained close to 5 million fans and his multi-platform presence continued to attract brand partnerships.
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