Grace Charis Smith is an American golfer, social media influencer, and entrepreneur, born on November 21, 2002, in Newport Beach, California. She built one of the largest golf-focused online audiences in the world by combining real athletic ability with polished digital content.
In April 2025, she launched her own apparel brand, Dialed Golf, and debuted at the Ladies European Tour at the Tenerife Women’s Open in Spain.
Who is Grace Charis?
Grace Charis is a golf influencer, content creator, and entrepreneur from Newport Beach, California. She grew her online following by posting golf swing videos, course highlights, and lifestyle content across Instagram, TikTok, and YouTube.
She started playing golf during the COVID-19 pandemic in 2021. Within just a few years, she built a combined following of over 6 million fans across platforms, one of the largest audiences of any golf content creator in the world.
Her real name is Grace Charis Smith. Grace posts under the handle @itsgracecharis on Instagram, which has become her main platform for reaching golf fans globally.
Sports Illustrated, Forbes, and Newsweek have all profiled her, making her one of the most covered golf influencers of her generation. Her story is closely compared to that of Paige Spiranac, another influencer who helped reshape how golf reaches younger audiences.
She relocated from Newport Beach to Dallas, Texas, approximately three years ago to access more competitive golf opportunities. That move reflected her genuine commitment to developing as an athlete, not just as a creator.
Early Life of Grace Charis
Grace grew up in Newport Beach, California, a coastal city with a strong sports culture. Her parents, Cassandra and Robert Smith, supported her athletic interests from an early age.
She grew up trying multiple sports before settling on one. In a Newsweek interview, she described her progression: horse riding first, then ballet, then surfing, then rowing, and finally golf.
Grace competed as a collegiate rower before COVID-19 shut down her program. That experience gave her the physical discipline and competitive drive she later brought to golf.
Her family background included strong support for her creative and athletic pursuits. Her brother, Ryan Smith, is also part of her family circle, though he keeps a low public profile.
Grace started her golf journey with no competitive experience in the sport. What began as a hobby during lockdown quickly became the defining focus of her professional life.
Grace Charis Age
Grace Charis is 23 years old as of 2026, born on November 21, 2002. Her zodiac sign is Scorpio.
She launched her apparel brand Dialed Golf in April 2025 and made her Ladies European Tour debut at the Tenerife Women’s Open in Spain that same year. Both milestones came before her 23rd birthday.
Grace Charis Ethnicity and Nationality
Grace Charis is American by nationality, born and raised in Newport Beach, California. She holds US citizenship and currently lives in Dallas, Texas.
Her ethnic background is white American. Her family has roots in the Southern California coastal community, where she spent the majority of her childhood and teenage years.
The move from Newport Beach to Dallas marked a deliberate choice to prioritize her golf career over the California lifestyle she grew up with.
Grace Charis Height and Weight
Grace Charis stands 5 feet 6 inches tall, which is approximately 168 centimeters. She weighs around 121 pounds, or 55 kilograms.
Her athletic build reflects years of competitive sport, including rowing and now daily golf. She plays roughly five rounds of golf per week, according to interviews from 2025.
She also surfs regularly, which she has credited as a fitness complement to golf, particularly for core engagement and staying mentally sharp on the course.
Grace Charis Education
Grace attended local schools in Newport Beach during her childhood and played sports throughout her school years. She developed her golf skills later than most competitive golfers, picking up the game only after her collegiate rowing career ended during the pandemic.
Her educational background focused on supporting her athletic pursuits. She did not pursue a formal academic path centered on golf, as she came to the sport relatively late in her student years.
After school, Grace committed fully to golf and content creation, treating both as professional pursuits. That dual focus has defined her adult career since 2021.
Grace Charis Career
Grace Charis’s career took shape in 2020 and 2021, when she began posting golf content on TikTok and Instagram after the pandemic ended her collegiate rowing career. Her short-form golf swing videos immediately attracted attention for their visual quality and her natural on-camera presence.
She described her early strategy simply in an interview with Sports Illustrated: “I would post golf stuff, and it did well, so I was like, ‘OK, I’ll post more golf stuff.’”
Early Golf Content and Platform Growth
Grace started playing golf in the summer of 2021, introduced to the game by her best friend. She had zero golf experience at that point. Her friend taught her the basics, and she began filming her learning process.
That authentic journey, showing a raw beginner working toward real competence, resonated widely online. Audiences followed her progress in real time rather than watching an already-skilled player.
By 2022, her following had grown into the millions. She expanded from Instagram to TikTok, YouTube, and X, each platform growing as her content diversified to include travel, lifestyle, and course vlogs alongside her golf technique videos.
She developed a 3.2 handicap, which is well into the skilled amateur range for a player who started from scratch just a few years earlier. That improvement came from playing five rounds per week and working with coaches to refine specific aspects of her game.
Dialed Golf and Entrepreneurship
In April 2025, Grace launched Dialed Golf, her own apparel brand built around the golf-and-lifestyle crossover that defines her content. Forbes covered the launch, describing it as a natural extension of her personal brand.
Dialed Golf sells hats, hoodies, polos, and T-shirts, including a Masters-themed shirt that became a talking point at the 2025 Masters tournament. Grace wore Dialed Golf branding during her Ladies European Tour debut, making the brand visible at a professional tour level.
The launch reflected her broader entrepreneurial approach. Rather than simply promoting other brands as a sponsored influencer, Grace created equity in her own label, which means she earns from every sale rather than just from posting fees.
She told Forbes the brand is “where personality meets performance,” a phrase that captures her positioning: golf-serious enough to be credible, but fashion-aware enough to attract a lifestyle audience.
Ladies European Tour Debut and Competitive Golf
In September 2025, Grace made her competitive debut on the Ladies European Tour at the Tenerife Women’s Open in Spain. The entry came as an amateur, and she competed under Dialed Golf branding.
She finished at 26-over for the tournament, which placed her at the bottom of the leaderboard. Grace addressed the result directly in interviews, saying the experience gave her a clear picture of where she needed to improve.
“Being out there competing with them, I can see where I need to grow my game,” she said. She also noted that competing alongside professional golfers narrowed down the specific skills she needed to sharpen.
Her LET debut showed that her interest in golf extends beyond content creation into genuine competitive ambition. She has stated publicly that she wants to continue playing in tournaments as her game develops.
Grace Charis Awards and Championships
Grace Charis has not won professional golf tournaments as of 2026. Her competitive career is in its early stages following her Ladies European Tour debut in 2025.
Her recognition has come primarily through media coverage and audience growth. Forbes, Sports Illustrated, Newsweek, and Golf Monthly have all featured her as one of the sport’s most significant influencer figures.
Golf Monthly editor Alison Root published a candid reflection on being wrong about Grace, writing that a conversation with her “quickly changed my perspective” after initially judging her based on her social media reputation.
Grace Charis Endorsements and Sponsorships
Grace Charis has worked with multiple brands across the golf, fashion, fitness, and lifestyle sectors throughout her career. Her large following across platforms makes her an attractive partner for companies targeting younger golf audiences.
She has collaborated with golf equipment companies and apparel brands on sponsored content. These partnerships represent a significant portion of her income alongside her own Dialed Golf brand.
Her deal list has not been fully disclosed publicly. However, her Forbes and Newsweek profiles document her active brand relationship model and her consistent ability to attract sponsors across multiple categories.
Grace Charis Net Worth
Grace Charis’s estimated net worth is $1.5 million as of 2026. Her income comes from brand sponsorships, social media advertising revenue, her Dialed Golf apparel brand, and subscription content platforms.
She maintains active presences on Instagram, TikTok, and YouTube, all of which generate advertising income based on her combined audience of over 6 million followers.
Sponsored posts on platforms at her follower level typically command significant per-post rates across the golf and lifestyle categories.
Dialed Golf adds a direct-to-consumer revenue stream that she owns outright, which distinguishes her financial model from influencers who rely solely on third-party sponsorships.
Grace Charis Social Media
Grace Charis is most active on Instagram at @itsgracecharis, which serves as her primary platform. She also posts regularly on TikTok at @itsgracecharis and maintains a YouTube channel where she publishes longer-form course content and vlogs.
She is also active on X under @itsgracecharis. Her content across platforms centers on golf swings, course visits, travel, and lifestyle moments.
The Bottom Line
Grace Charis launched her Dialed Golf apparel brand in April 2025 and made her Ladies European Tour debut at the Tenerife Women’s Open in Spain that same year, representing both milestones on the same year.
She built her platform from zero golf experience in 2021 to a combined audience of over 6 million followers across Instagram, TikTok, and YouTube.
Growing up in Newport Beach, California, as a competitive rower before pivoting to golf during the pandemic, she brought real athletic discipline to a sport she started from scratch. Her 3.2 handicap reflects several years of intensive daily practice.
As of 2026, Grace continues playing golf, growing Dialed Golf, and producing content from her base in Dallas, Texas. We hope you enjoyed reading about Grace Charis. Feel free to share your thoughts in the comments below!