Hannah Kabel, born on November 21, 2002, is an American social media personality, TikTok creator, Twitch streamer, and YouTuber. She is widely known by her online alias Hannah Owo.
By her teens, she had built a multi-platform digital career spanning TikTok, YouTube, Twitch, and Instagram.
Who is Hannah Kabel?
Hannah Kabel is an American internet personality who rose to fame through her engaging short-form videos on TikTok.
She operates primarily under the name Hannah Owo, a handle derived from the popular internet emoticon “uwu,” which represents a playful or cute expression.
She built her initial following through lip-sync and dance videos starting in 2018. From there, she expanded her content to gaming streams on Twitch, makeup tutorials on YouTube, and lifestyle posts on Instagram.
Her TikTok account, @itshannahowo, grew to over 4.5 million followers and more than 73 million likes. That scale placed her among the more recognizable young content creators of her generation in the United States.
Hannah is also known for her e-girl aesthetic, cosplay content, and appearances in viral meme culture. Her recognizable online persona helped her stand out in a competitive digital landscape.
She gained additional mainstream attention in 2022 when a clip from one of her Twitch streams went globally viral. That moment brought her name to millions of viewers who had not previously followed her work.
Early Life of Hannah Kabel
Hannah Kabel was born on November 21, 2002, in the United States. Her father is Lieutenant Colonel Douglas Allen Kabel and her mother is Jessica A. Kabel.
She grew up alongside two siblings: an older brother named Broderick Kabel and a younger sister named Emily Kabel.
Her family background includes a military household, given her father’s rank as a Lieutenant Colonel. She attended local schools during her early years in the United States.
Hannah first began exploring social media as a teenager. Her interest in gaming, makeup, and anime-influenced fashion developed during her high school years and directly shaped the type of content she later produced professionally.
Hannah Kabel Age
Hannah Kabel is 23 years old as of 2026, born on November 21, 2002. Her zodiac sign is Scorpio, a sign associated with intensity and a strong personal presence.
At 23, she manages active accounts across several of the internet’s most competitive platforms simultaneously.
Hannah Kabel Ethnicity and Nationality
Hannah Kabel holds American nationality, born and raised in the United States. She is of white ethnicity.
Her Christian faith has been noted as part of her personal background, though she keeps most details of her upbringing private.
Hannah Kabel Height and Weight
Hannah Kabel stands at 5 feet 3 inches tall, which is approximately 1.60 meters. Her weight is reported at around 54 kg, or roughly 119 lbs.
She is known for her distinctive e-girl appearance, which includes her signature style choices in makeup and fashion that have become recognizable to her fanbase.
Hannah Kabel Career
Hannah Kabel launched her social media career in 2018 by posting content on TikTok. Her early videos focused on lip-syncing and dancing, formats that were already popular on the platform.
She quickly attracted a following. Within a few months of consistent posting, her audience grew significantly, earning her recognition as one of TikTok’s emerging creators.
TikTok Beginnings
Hannah started posting on TikTok under the handle @itshannahowo in 2018. Her lip-sync content and approachable personality helped her grow quickly on the platform.
Her early account was reportedly banned due to age restrictions, but she returned and rebuilt her audience. By 2023, her TikTok had surpassed 4 million followers with over 50 million likes.
She also appeared on Baby Ariel’s show, Baby Ariel X, which gave her exposure to a wider audience early in her career.
YouTube and Twitch Expansion
Hannah launched her YouTube channel, “hannah owo,” in 2019. The channel focused primarily on makeup tutorials in the e-girl style that defined her public image.
Her most popular video, titled “NEW Updated 2021 E-Girl Makeup Tutorial!,” accumulated around 8 million views.
By 2024, the channel had grown to over 500,000 subscribers and more than 14 million total views, though she has not uploaded new content to YouTube since 2021.
In 2020, Hannah launched her Twitch channel and became a Twitch partner. She initially streamed games including Genshin Impact and Phasmophobia, along with casual Just Chatting streams. By May 2025, her Twitch account had attracted over 581,000 followers.
Viral Moment and Broader Recognition
In August 2021, Hannah uploaded a clip to YouTube from one of her Twitch streams in which she said the phrase “Sorry, I don’t talk in a UwU voice,” followed by saying “UWU” in a playful voice. The clip went viral across TikTok and YouTube in early 2022 after creators remixed it with music and visual edits.
One TikTok remix of the clip, posted by @vampire80s on January 6, 2022, gathered over 946,000 views. Another remix posted on January 20, 2022, gained over 1.7 million views within five months. The viral spread, documented on Know Your Meme in June 2022, introduced Hannah to a much broader international audience.
That clip became one of the most widely circulated TikTok meme formats of early 2022. It also cemented her Twitch identity and pushed her subscriber numbers higher across all platforms.
Multi-Platform Presence
As of 2025, Hannah maintains active accounts across TikTok, Instagram, Twitch, and X (formerly Twitter). Her Instagram account, active under the handle @_hannah_0w0, had grown to over 717,000 followers by May 2025. Her X account held over 755,000 followers during the same period.
She is also active on OnlyFans, where she posts exclusive content for subscribers. That platform has become one of her primary income streams alongside Twitch subscriptions and brand collaborations.
Her multi-platform strategy, building audiences across entertainment, gaming, beauty, and subscription content simultaneously, has been the key driver of her sustained growth since 2018.
Hannah Kabel Awards and Championships
Hannah Kabel has not won major mainstream entertainment awards. Her recognition has come through platform milestones, viral reach, and sustained follower growth across multiple channels.
Her YouTube video “NEW Updated 2021 E-Girl Makeup Tutorial!” stands as one of the most-viewed e-girl makeup tutorials on the platform. Kabel’s TikTok account consistently ranks among well-followed American influencer accounts in the beauty and gaming content category.
Her Twitch partner status, achieved by her early twenties, reflects a verified level of audience engagement that the platform reserves for creators who meet specific viewership thresholds.
Hannah Kabel Relationship
As of 2026, Hannah Kabel’s relationship status is not publicly confirmed. She has not disclosed any current or past partner in public statements or verified interviews.
She keeps her romantic life entirely private. Her social media content focuses on her career and creative output rather than personal relationships.
Her Instagram bio references the identifier “wlw” (women loving women), though she has not publicly named any partner. No confirmed relationship information is publicly available.
Hannah Kabel Net Worth
Hannah Kabel’s estimated net worth is $2 million as of 2026. Her income comes from Twitch subscriptions, OnlyFans subscription revenue, YouTube ad revenue, and brand sponsorship deals.
Kabel’s brand collaborations and sponsored posts across Instagram and TikTok provide steady additional income. Her TikTok account generated between $5,440 and $7,453 in platform revenue in April 2025 alone, according to TikTok statistics.
Her multi-platform approach, monetizing across entertainment, gaming, and subscription content, has made her one of the more financially successful digital creators in her age group.
Hannah Kabel Social Media
Hannah is active across several platforms. On TikTok, she posts regularly at @itshannahowo, where her account has surpassed 4.5 million followers and 73 million likes.
Her Instagram handle is @_hannah_0w0, where she shares selfies, cat photos, and personal content. Her Twitch channel operates under the name NotAestheticallyHannah, where she streams gaming and Just Chatting content.
On X (formerly Twitter), she is active at @notaeshannah, with over 755,000 followers as of May 2025. Her YouTube channel “hannah owo” remains accessible with over 500,000 subscribers, though she has not posted new videos since 2021.
The Bottom Line
Hannah Kabel’s TikTok account, @itshannahowo, grew past 4.5 million followers and 73 million likes, making her one of the more recognized American e-girl creators on the platform. Her “NEW Updated 2021 E-Girl Makeup Tutorial!” on YouTube reached around 8 million views as a standalone milestone.
She built her career across five active platforms before age 23, combining gaming, beauty, and subscription content in a way that few creators in her niche managed to sustain simultaneously. Her viral Twitch clip from early 2022 became a globally recognized meme format, reaching audiences far beyond her existing fanbase.
As of 2026, Hannah continues to stream on Twitch as a verified partner and remains active on TikTok and Instagram. We hope you enjoyed reading about Hannah. Feel free to share your thoughts in the comments below!