Leilani Green is an American beauty content creator and social media influencer best known for her makeup transformation videos on TikTok and Instagram.
She began posting content in 2015 and built a following of over eight million on TikTok before landing major brand partnerships with Sephora Collection, MAC, and CoverGirl.
Who is Leilani Green?
Leilani Green is an American model, beauty influencer, and content creator who grew her audience through makeup tutorials, transformation videos, and product reviews.
She positions herself as an “online big sister” to her audience, a role she described in a 2025 interview as built on making followers “feel comfortable just being their true selves.”
Her following spans multiple platforms. By August 2026, she had approximately 8.7 million followers on TikTok and around 2.4 million on Instagram.
Managed by Portrait Management, she sits in the mega-creator tier and commands an estimated $28,000 to $66,000 per sponsored Instagram post.
She also appeared on screen in the 2022 short film “The Four of Them,” playing a character named Monica.
Her career reflects a consistent shift from pure social content toward brand partnerships, product collaborations, and now acting.
Her TikTok bio reads: “NO FACETUNE. Real Makeup & Skin Only,” a positioning statement that has shaped her entire brand identity.
Early Life of Leilani Green
Leilani Green grew up in California and briefly lived in Hawaii as a child before her family settled back in California.
She developed an early interest in beauty by watching her older sister apply makeup before school each morning, a ritual she later cited as the foundation for her content persona.
Growing up, she also followed YouTube creators including Bethany Mota and Zoe Sugg.
Those influences shaped her idea of what the creator-viewer relationship could feel like, and she has spoken about wanting her own audience to feel the same sense of ease and friendship she experienced as a viewer.
She has an older sister named Lani Olivares and a younger sister who has appeared in her YouTube videos in sister reaction content.
Her family has been a recurring presence in her content across platforms.
Leilani Green Age / Birthday
Leilani Green is 25 years old as of 2026, born on August 17, 2001.
Her zodiac sign is Leo, a sign often associated with creativity, boldness, and a strong on-camera presence.
By 25, she had built one of the larger beauty creator followings in the United States.
Leilani Green Ethnicity and Nationality
Leilani Green is American. Her ethnic background has not been specified in verified public sources. She holds American nationality and grew up in California.
Leilani Green Height and Weight
Leilani Green reportedly stands at 5 feet 7 inches, or 1.65 meters tall. Her weight is reportedly around 121 lbs (55 kg).
Her slender frame and consistently polished on-camera appearance align with her work as both a model and beauty content creator.
Leilani Green Education
Leilani Green enrolled at the University of Nevada, Las Vegas with plans to become a high school mathematics teacher.
She dropped out after a moment of clarity during a math final exam, when she realized content creation was the path she wanted to pursue.
That decision marked a turning point in her professional focus. Her departure from university did not come from a lack of ability in her subject.
She has described having a natural affinity for mathematics but finding no passion in the prospect of teaching it long-term.
Leilani Green Career
Leilani Green’s career spans nearly a decade of content creation across social platforms, evolving from early lip-syncing videos to polished brand partnerships and product collaborations with some of the biggest names in beauty.
Early Content and Platform Growth (2015–2019)
Leilani started her social media journey in 2015, initially posting on Instagram before expanding to TikTok and YouTube.
Her early content included lip-syncing videos, makeup tutorials, and POV-style posts.
A video featuring rapper Kodak Black’s song “Slayed” attracted significant attention and brought her early viral traction.
Her YouTube channel launched around the same time, though she became more consistently active on it from 2017.
The content there ranged from FAQ videos to fashion hauls, lifestyle vlogs, and sister reaction videos.
Her FAQ video, in which she answered questions from followers, was a particular milestone, drawing attention from a wide audience and helping push her past one million followers on Instagram.
She spent four full years creating content before earning any income from it. As she explained in a 2025 interview: “When I started this, I didn’t have money in my head as a motive.
Creativity, love, and passion are the only things that will take you through it.”
Brand Partnerships and Breakthrough Deals (2019–2023)
As her audience grew into the millions, major brands began approaching Leilani for collaborations. She worked with Nivea, Babyliss, Kiss Partner, and Tarte Cosmetics across this period.
Her Instagram content drew sponsorship interest from fashion brands as well, including FashionNova.
One of her most significant deals came through personal experience rather than outreach. After spending her own money on Invisalign and seeing strong results, she contacted her manager to pitch the brand.
The pitch worked, and Invisalign signed her to a year-long partnership. She described the deal as “a different avenue of beauty” that felt authentic to her platform.
Her Sephora Collection relationship became her most sustained and public brand connection. She has worked with Sephora Collection for over three years as of 2025.
The partnership survived a brief gap when Sephora stepped back and then returned, which Leilani described as evidence of how strong their connection was: “We couldn’t even stay away from each other for a few months.”
Product Collaboration and Continued Growth (2024–Present)
Leilani’s Sephora Collection partnership grew into a product collaboration: she co-created a cream lip stain sold directly on the Sephora website.
The cream lip stain remains linked from her TikTok bio and represents her first product co-creation with a major retailer.
She also secured partnerships with MAC and CoverGirl, extending her reach beyond Sephora’s ecosystem.
By 2025, at age 23, she held active relationships with all three brands simultaneously, a roster more typical of creators with significantly larger followings.
Her 2022 appearance in the film “The Four of Them” as a character named Monica marked her first on-screen acting credit.
She has stated a longer-term interest in acting and described plans to pursue more work outside her filming room.
She also uses Snapchat for daily vlogging, posting from morning to night in a format that is more raw and unfiltered than her polished Instagram content.
YouTube receives her most memorable personal moments. TikTok and Instagram carry the bulk of her beauty content, with Instagram reserved for her most edited, high-production posts.
Leilani Green Net Worth
Leilani Green’s estimated net worth is $3 million as of 2026. Her income comes from a combination of sponsored content, long-term brand partnerships, modeling work, and merchandise.
Her sponsored Instagram post rates sit in the estimated $28,000 to $66,000 range, based on her mega-creator tier status and her 2.4 million Instagram followers.
Multi-month partnerships with brands like Sephora Collection, Invisalign, MAC, and CoverGirl generate more than single-post deal fees.
Her TikTok income adds another layer, with the platform’s scale giving her leverage for campaign-level deals at well above standard rates.
She also sold merchandise through the Redbubble platform and has worked with multiple brand categories including beauty, skincare, fashion, and dental care.
The Sephora cream lip stain collaboration, in which she served as a co-creator rather than just a promoter, represents a higher level of partnership deal that typically carries revenue-sharing components.
Leilani Green Social Media
Leilani Green maintains active profiles across four platforms. On TikTok, she posts as @leilanigreen, where she had approximately 8.7 million followers as of August 2026.
On Instagram, she posts as @leilanigreen, with around 2.4 million followers.
She vlogs daily on Snapchat under the handle @leilani, sharing unfiltered day-in-the-life content across her full waking day.
Her YouTube channel, @Itsleilaniii, carries longer-form content including memorable life moments and vlogs she wants to preserve.
Her business contact is managed through Portrait Management at [email protected].
Conclusion
Leilani Green built an eight-million-strong TikTok following over nearly a decade without a single viral shortcut, turning a consistent “big sister” identity into paid partnerships with Sephora, MAC, CoverGirl, and Invisalign.
Her co-created lip stain with Sephora Collection and her first acting credit in 2022 show a creator expanding well beyond the platform that first made her name.