Roxanne Hoyle was born on 12 April 1987 in Nottingham, Nottinghamshire, England. She is a British blogger, graphic designer, YouTuber, and author, best known as LadBaby Mum and the co-creator of the LadBaby brand alongside her husband Mark.
The couple holds the UK record for five consecutive Christmas number one singles, all raising money for food bank charity The Trussell Trust.
Who is Roxanne Hoyle?
Roxanne Hoyle is an English content creator, graphic designer, and author who co-built one of Britain’s most recognised family entertainment brands.
She works alongside her husband Mark Hoyle, known online as LadBaby, across YouTube, Instagram, podcast, music, and publishing.
The LadBaby brand, which Roxanne co-pilots as LadBaby Mum, has attracted a global audience of over 13 million followers. Their content focuses on relatable family life, budget parenting, and charity campaigns for food banks.
Roxanne has co-written and performed on five UK Christmas number one charity singles. She also co-authored the Sunday Times bestselling autobiography “Our LadBaby Journey: Success, Sacrifice and Sausage Rolls,” published in November 2024.
Beyond entertainment, she and Mark became official ambassadors for The Trussell Trust in 2022. Together they have raised over £1.3 million for the anti-poverty charity.
Early Life of Roxanne Hoyle
Roxanne Hoyle grew up in Nottingham, Nottinghamshire, England. She has kept details of her upbringing private, sharing very little about her parents or siblings in public interviews.
Her schooling included attending Lakeside School in Chandler’s Ford, England. She later graduated from university, though she has not publicly named the institution she attended.
What is publicly known about her early years points to a working-class background. In the LadBaby autobiography, she and Mark describe starting out living on £20 a week, a detail that became central to how they framed their early content for other parents in similar circumstances.
Roxanne has spoken about living with dyslexia, which she says has shaped how she approaches both parenting and her online work.
She has used her platform to highlight the challenges dyslexia can bring and to encourage openness about learning differences.
Roxanne Hoyle Age
Roxanne Hoyle is 39 years old as of 2026, born on 12 April 1987. Her birthday falls under the Aries zodiac sign, associated with drive, energy, and determination.
She launched the LadBaby blog in late 2015 while pregnant with her first child and has remained one of its most active voices ever since.
Roxanne Hoyle Ethnicity and Nationality
Roxanne Hoyle is British, born and raised in Nottingham, England. She holds UK nationality and her family background is English.
She has lived in Nottingham throughout her adult life, and the city features prominently in the LadBaby brand, with her sons’ middle names, Forest and Notts, referencing Nottingham Forest F.C.
Roxanne’s working-class Nottingham roots inform much of the LadBaby content, which centres on affordable family life and practical budget tips for parents.
Roxanne Hoyle Height and Weight
Roxanne Hoyle stands at 5 feet 5 inches tall, which is 165 centimeters or 1.65 meters. Her reported weight is approximately 60 kg, or around 132 lbs.
Her physical appearance features prominently in the LadBaby videos and social media posts she shares with Mark. She has a natural, unpretentious on-camera style that matches the brand’s tone.
Roxanne Hoyle Education
Roxanne attended Lakeside School in Chandler’s Ford, England, for her secondary education. She has confirmed that she graduated from university, though the institution’s name has not been publicly confirmed.
Her graphic design background, which she developed before LadBaby took off, gave her a foundation for the visual and creative side of the brand. She has applied those skills to the couple’s content, branding, and merchandise work.
Roxanne Hoyle Career
Starting the LadBaby Blog
In late 2015, Roxanne and Mark launched the LadBaby blog while she was pregnant with their first son. Mark created the name by combining “lad” with “baby,” reflecting the fact that he was going to become a dad.
The blog began as a record of their experience as first-time parents, with a focus on money-saving hacks and honest commentary on early parenthood. Roxanne’s background in graphic design helped shape the visual identity of the brand from the start.
Their content quickly found a large audience of parents who related to their practical, no-frills approach. By June 2017, the LadBaby brand went viral when Mark filmed a video showing him replacing a lost lunchbox with a £4 toolbox.
That video reached one million views in 24 hours and 50 million views within a week.
Christmas Number Ones and Chart History
The LadBaby brand broke into music in 2018 with a charity single. Their debut song, “We Built This City on Sausage Rolls,” reached number one on the UK Singles Chart at Christmas 2018. All proceeds went directly to The Trussell Trust, which supports food banks across the UK.
The couple repeated that success in 2019 with “I Love Sausage Rolls,” making them only the third act in UK chart history to score back-to-back Christmas number ones, following The Beatles and the Spice Girls. In 2020 they added a third with “Don’t Stop Me Eatin’,” a take on Journey’s “Don’t Stop Believin’.”
Their 2021 single, “Sausage Rolls for Everyone,” featured Ed Sheeran and Sir Elton John and matched the Christmas top spot for a fourth consecutive year. In 2022, they secured their fifth with “Food Aid,” a reworking of Band Aid’s “Do They Know It’s Christmas?” featuring finance expert Martin Lewis.
That fifth number one made LadBaby the first act in UK history to claim five consecutive Christmas chart toppers. No other artist had achieved that record before, surpassing even The Beatles.
Books, Podcast, and Ongoing Work
Roxanne co-authored the LadBaby children’s picture book series, beginning with “Greg the Sausage Roll: Santa’s Little Helper” in 2021. That debut title became a Sunday Times bestseller, selling over 119,000 hardback copies in under two months and earning a shortlisting for Book of the Year at the British Book Awards.
In 2023, the couple launched their debut podcast “Live, Laugh, Love,” which climbed to the top of the UK podcast charts on release and became the number one podcast across all categories. The podcast went on to a second season, drawing thousands of regular listeners each week.
In November 2024, Roxanne and Mark published their autobiography, “Our LadBaby Journey: Success, Sacrifice and Sausage Rolls.” The book became an instant Sunday Times bestseller, covering the full story of LadBaby from its origins to their record-breaking chart run.
As of 2026, Roxanne and Mark continue posting family content and have launched new projects around food, budgeting, and family cooking, maintaining strong audience engagement across their platforms.
Roxanne Hoyle Discography
LadBaby’s five UK Christmas number one singles are listed below:
- “We Built This City on Sausage Rolls” (2018)
- “I Love Sausage Rolls” (2019)
- “Don’t Stop Me Eatin’” (2020)
- “Sausage Rolls for Everyone” feat. Ed Sheeran and Elton John (2021)
- “Food Aid” feat. Martin Lewis (2022)
All five tracks raised money for The Trussell Trust, with 100% of proceeds from each single going to the charity.
Roxanne Hoyle Awards and Recognition
LadBaby, with Roxanne as a core contributor and co-performer, holds the Official Charts UK record for most consecutive Christmas number one singles. Their five-year run from 2018 to 2022 is the longest such streak in UK chart history.
The couple also earned recognition in publishing. Their 2021 children’s book reached Sunday Times bestseller status within weeks of release and received a British Book Awards shortlisting. Their 2024 autobiography also landed on the Sunday Times bestseller list on publication.
In 2022, Roxanne and Mark became official ambassadors for The Trussell Trust, an acknowledgement of the more than £1.3 million they had helped raise for the charity through their work.
Roxanne Hoyle Husband
Roxanne Hoyle married Mark Ian Hoyle, known online as LadBaby, in May 2015. The couple eloped to Las Vegas to wed.
Mark had proposed after they had been together for some time, and the Las Vegas wedding gave them a low-key but memorable celebration.
The pair have worked together on every major LadBaby project since the brand launched. Their creative partnership, which blends Mark’s video and performance instincts with Roxanne’s design and organisational skills, sits at the heart of what LadBaby has become.
They continue to live in Nottingham, where both grew up. She has described their shared working-class roots as a key part of why their content feels genuine to their audience.
Roxanne Hoyle Children
Roxanne and Mark have two sons. Phoenix Forest Hoyle was born in 2016, and Kobe Notts Hoyle followed in May 2018. Both boys’ middle names pay tribute to Nottingham Forest F.C., reflecting the family’s local identity.
Phoenix and Kobe have appeared in some of the family’s content over the years, though Roxanne has spoken about being careful with how much of their children’s lives she shares publicly.
As of 2026, she has said both boys do not have phones, partly because they see social media as their parents’ work.
The children’s early years were the direct inspiration for the LadBaby brand itself, with the blog starting as a way for Mark and Roxanne to document the reality of new parenthood on a tight budget.
Roxanne Hoyle Net Worth
Roxanne Hoyle’s estimated net worth is $2 million as of 2026. Her income comes from multiple sources built alongside her husband through the LadBaby brand over nearly a decade.
Those sources include YouTube advertising revenue from the LadBaby channel, which has over one million subscribers and more than 390 million views.
Brand partnerships and collaborations with major companies have also contributed, as have clothing line sales and merchandise.
Book royalties from their bestselling children’s titles and the 2024 autobiography add to her earnings. The five charity Christmas singles, while directing all music sale proceeds to The Trussell Trust, raised the couple’s profile and opened doors to additional commercial partnerships.
Roxanne Hoyle Social Media
Roxanne is active on Instagram under the handle @ladbabymum, where she posts family content, personal updates, and behind-the-scenes moments from the LadBaby brand.
She also appears regularly on the joint LadBaby YouTube channel, which carries the bulk of the video content the couple produces. The LadBaby website at ladbaby.com serves as the central hub for their brand, podcast, and news.
The Bottom Line
Roxanne Hoyle co-performed on five consecutive UK Christmas number one singles between 2018 and 2022, a record that no other act in British chart history has matched.
Born and raised in Nottingham, she has kept both the LadBaby brand and her family rooted in the city, with her sons’ names even referencing Nottingham Forest F.C.
In November 2024, Roxanne and Mark published their autobiography, which became a Sunday Times bestseller, and the couple continues producing content across YouTube, Instagram, and podcasts in 2026.
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