Wayne Alan Goss is an English makeup artist, YouTube personality, and entrepreneur born on March 4, 1978, in Bridgwater, Somerset, England.
He built one of the earliest and most-followed male beauty channels on YouTube, and later launched his own line of makeup brushes through a partnership with the American e-commerce brand Beautylish.
In March 2025, he stepped away from the company he founded, with a new project announced for fall 2026.
Who is Wayne Goss?
Wayne Goss is a British makeup artist, YouTube creator, and entrepreneur best known for his channel gossmakeupartist on YouTube.
He launched the channel in 2008 and grew it into one of the largest male-led beauty channels on the platform.
His tutorials cover makeup application techniques for different face shapes, product reviews, and skincare tips. His approach focuses on clear, beginner-friendly instruction rather than entertainment spectacle.
Wayne signed with the multi-channel network Kin Community in 2013 and became the most-subscribed male makeup artist on YouTube in 2015 before James Charles overtook him.
His channel has accumulated more than 3.97 million subscribers and over 584 million views as tracked by Wikipedia.
He also created and owns his own eponymous makeup brush line, launched in September 2013 in partnership with Beautylish.
His brushes are handmade in Japan and sold through Beautylish, Amazon, and Debenhams.
Early Life of Wayne Goss
Wayne Goss was born on March 4, 1978, in Bridgwater, Somerset, England, as the first child of Alan and Bernie Goss.
At eighteen months old, he went to live with his maternal uncle and his wife in Burnham-on-Sea, where he grew up.
His mother, Bernie, has appeared in one of his videos, in July 2014, when he put makeup on her for the first time.
His interest in makeup developed during his teens and early twenties. Goss has said that suffering from acne at age 20 was the major spur to his career in the makeup industry.
That experience pushed him to learn how makeup could improve confidence and cover skin concerns. He currently lives in Cardiff, Wales.
Wayne Goss Age
Wayne Goss is 48 years old as of 2026, born on March 4, 1978. His star sign is Pisces.
He launched his YouTube channel in 2008 and has been active on the platform for more than 15 years, making him one of the longer-running beauty creators in the space.
Wayne Goss Ethnicity and Nationality
Wayne Goss is English by nationality, born in Bridgwater, Somerset. His ethnic background is British, of English heritage.
He was raised in Burnham-on-Sea in Somerset and later relocated to Cardiff, Wales, where he lives today.
Wayne Goss Height and Weight
Wayne Goss stands approximately 5 feet 10 inches tall (1.78 meters). His weight is reported at around 67 to 75 kg (148 to 165 lbs).
His slim, composed on-camera presence has long matched the understated tone of his makeup tutorials.
Wayne Goss Education
Wayne Goss began his makeup education through self-study. He taught himself using books written by renowned makeup artists Way Bandy and Kevyn Aucoin.
After completing his bachelor’s degree in arts, he moved to London to train professionally as a makeup artist at a dedicated artistry institution there.
Before launching his YouTube channel, he worked as a freelance makeup artist. He takes bookings only through the recommendation of existing clients, without maintaining a formal portfolio.
Wayne Goss Career
Wayne Goss began his professional career as a freelance makeup artist before turning to YouTube as a platform for teaching.
His approach was different from the tutorial content common at the time. Rather than following trends, he focused on practical technique, face shape analysis, and accessible instruction that anyone could follow.
His channel on YouTube has become a reference point in the beauty creator world, particularly among viewers who want skills-based advice over entertainment.
Channel Launch and Early Growth
Wayne created his YouTube account on August 5, 2008, under the username Gossmakeupartist. His first videos were straightforward makeup tutorials.
In the early years, he uploaded content that showed viewers how to apply makeup according to their individual face shapes rather than one-size tutorials.
His 2012 video on how to highlight and contour like Kim Kardashian became one of his most-watched pieces of content. That video accrued over 11 million views and contributed significantly to his wider recognition in the beauty influencer space.
By 2013, he signed with the multi-channel network Kin Community, which placed him among the organised network of major YouTube creators.
In 2012, Goss also created a second YouTube channel, Gossmakeupchat, where he reviews television, film, and music products. That channel gained over 400,000 subscribers as of September 2016.
Breakthrough and Business Ventures
Wayne’s breakthrough in business came in September 2013, when he launched his own makeup brush line in partnership with Beautylish, a US-based beauty e-commerce site.
The first collection, Wayne Goss: The Collection, sold out within minutes of going live online. His limited edition Holiday Brush generated a waiting list of 12,000 people before release.
In spring 2014, he expanded the product line with two new sets: The Wayne Goss Eye Set and The Wayne Goss Face Set.
That same spring, in April 2014, he collaborated with Paula’s Choice to create The Nude Mattes Eyeshadow Palette, released as a limited edition product. In September 2015, he announced a Brow Set on his social media channels.
His brush line was nominated for Best Makeup Brushes in the 2014 Readers’ Choice Awards organised by beauty blog Temptalia.
By 2015, his main channel held the top position as the most-subscribed male makeup artist on YouTube and ranked 33rd in the most-subscribed How To and Style category globally.
That year, he received Refinery29’s Beauty Innovator Award for Must-Watch Beauty Vlogger.
In 2020, he launched the Pearl Moonstone Luxury Eye Collection, which featured unretouched images of a model in her late 60s.
That choice aligned with his long-standing advocacy for authentic beauty representation for women over 40.
Current Direction and 2025 Change
On March 28, 2025, Wayne Goss resigned from the company he had built from the ground up. He described it as one of the hardest decisions of his life.
His official website states that stepping away gave him space to think and reflect on what he wanted to build next.
His official site at waynegoss.co.uk states that a new project will be revealed in fall 2026. He describes the direction as focused on women over 35, a demographic he argues the beauty industry consistently underserves.
He has spoken on the site about making real, skill-based beauty education available to women whose skin and lives are rarely reflected in mainstream beauty marketing.
Wayne Goss Channel Stats and Achievements
Wayne Goss’s main YouTube channel has passed 3.97 million subscribers and accumulated over 584 million total views as listed on Wikipedia.
His second channel, Gossmakeupchat, built an additional audience through product reviews and cultural commentary.
In 2015, his main channel ranked 33rd in the most-subscribed How To and Style category on YouTube.
That same year, he held the title of most-subscribed male makeup artist on the platform. His 2012 Kim Kardashian highlight-and-contour tutorial crossed 11 million views.
Wayne Goss Brand Deals and Collaborations
Wayne Goss’s most significant brand relationship has been his long-running partnership with Beautylish.
The collaboration began in 2013 with his first brush collection and continued with multiple product launches. His brushes are handmade in Japan and sold as premium, cruelty-free tools.
He also worked with Paula’s Choice in April 2014 to create The Nude Mattes Eyeshadow Palette.
He has sold products through his Linktree page, which directs fans to his Beautylish page, Amazon store, Debenhams listings, and his own website.
Goss signed with the Kin Community multi-channel network in 2013, which provides creator partnerships and support across YouTube programming.
Wayne Goss Husband
Wayne Goss is openly gay and has been married since 2022. He wed his long-term partner in a private ceremony that year, choosing to keep the details of the wedding and his husband’s identity out of the public eye.
His husband’s name has not been publicly confirmed, and Wayne has not shared photographs or details of his partner on his social media channels.
This reflects his broader approach to personal privacy, particularly around those close to him who do not seek public attention themselves.
Wayne has never made a formal public statement about his sexuality beyond what is reflected in his personal life.
His marriage in 2022 marked a significant personal milestone, though he continues to keep his home life in Cardiff, Wales, largely separate from his professional identity as a beauty creator.
He currently lives in South Wales with his husband, balancing a private domestic life alongside his continued work in the beauty and makeup industry.
Wayne Goss Net Worth
Wayne Goss’s estimated net worth is $3 million as of 2026. His income has come from several sources across his career: YouTube ad revenue from his two channels, sales of his Wayne Goss brush line through Beautylish, Amazon, and Debenhams, product collaborations such as the Paula’s Choice eyeshadow palette, and his freelance work as a professional makeup artist.
His makeup brushes consistently rank among Beautylish’s best-selling products sitewide, adding a steady revenue stream alongside his content earnings.
Wayne Goss Social Media
Wayne Goss is active across several platforms. His main YouTube channel is gossmakeupartist, with his second channel listed under Gossmakeupchat.
On Instagram, he posts under @gossmakeupartist. His Twitter/X handle is @gossmakeupartis.
His Linktree page at linktr.ee/waynegoss connects fans to his Facebook, TikTok, YouTube, Instagram, X, and his shop at waynegoss.co.uk.
His official website at waynegoss.co.uk carries updates on his new direction and a sign-up form for early notices about his upcoming 2026 project.
The Bottom Line
Wayne Goss launched the first collection of his makeup brush line with Beautylish in September 2013, selling out within minutes, and that collection went on to become one of the site’s best-sellers.
He is one of the few British male makeup artists to build a mainstream beauty following before the genre took off, having started his channel in 2008 and reached close to 4 million subscribers over the following decade.
In March 2025, he stepped away from his company, and his official website now announces a new project set to launch in fall 2026, focused on beauty education for women over 35.
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