Lili Gold is an American businesswoman. She was born on June 20, 1950, in Michigan.
Gold co-owns the Detroit pawn shop American Jewelry and Loan with her husband, Les Gold.
Who is Lili Gold?
Lili Gold has spent most of her working life away from the spotlight. She co-owns American Jewelry and Loan, one of the largest pawn shops in the United States, though she rarely appears on camera.
Her husband, Les Gold, became widely known through the truTV reality series Hardcore Pawn. Lili has occasionally appeared on the show, but she has mostly stayed behind the scenes.
She keeps a notably low public profile. Unlike her husband and children, Lili has not maintained an active presence in interviews or media coverage of the family business.
Early Life of Lili Gold
Lili Gold grew up in Michigan, the same state where she later built her business and family life. Details about her childhood, parents, and education have not been made public.
She has kept her personal background almost entirely private throughout her life. That approach has continued even as her husband and children became recognizable figures through television.
Lili Gold Age
Lili Gold is 76 years old as of 2026, born on June 20, 1950. Her zodiac sign is Gemini.
She has spent close to five decades running American Jewelry and Loan alongside her husband. That business, founded in 1978, has grown into one of the largest pawn shops in the country during her time as co-owner.
Lili is around 5 feet 4 inches or 1.65 meters and weighs around 50-60 kgs or 120 lbs. Her shoe size is 6 and she has black eyes and black hair.
Despite being old there’s no sign of aging on her face.
Lili Gold Ethnicity and Nationality
Lili Gold holds American nationality. Specific details about her ethnic background have not been publicly confirmed.
She has spent her adult life in Michigan, where she and her husband built their family business from a single storefront. Her connection to Detroit’s business community runs through decades of work at American Jewelry and Loan.
Lili Gold Education
Lili Gold has not disclosed which schools she attended or any degree she may hold. She has kept these details, like much of her early life, out of public view.
Lili Gold Career
Building American Jewelry and Loan
Lili Gold and her husband Les opened American Jewelry and Loan in 1978. The shop began at the Green Eight Shopping Center on 8 Mile Road in Oak Park, Michigan.
She handled much of the daily operations in the shop’s early years. Money was tight at first, and Lili worked alongside Les to build the store’s reputation in the local community.
The business later relocated to Greenfield Road in Detroit in 1993. That move gave the shop room to grow into the operation now known across the country.
Role Behind the Scenes
As co-owner, Lili Gold has managed day-to-day tasks that keep the shop running. Her responsibilities have included staffing, finances, and the store’s overall direction alongside Les.
She rarely appeared on Hardcore Pawn compared to her husband and children. Even so, longtime viewers of the show have noted her steadier presence whenever she did appear on camera.
Family Involvement
American Jewelry and Loan is very much a family business. Lili and Les’s son, Seth Gold, joined as a co-owner and took charge of the shop’s marketing efforts.
Their daughter, Ashley Gold, now known as Ashley Broad, also became a co-owner of the store. She earned a graduate diamond certification from the Gemological Institute of America alongside her business degree.
Today, the shop employs around 50 people and serves roughly 1,000 customers a day. That scale reflects decades of growth that started with Lili and Les running the store largely on their own.
Lili Gold Husband
Lili Gold has been married to Les Gold since 1975. Les is a third-generation pawnbroker whose grandfather once owned a Detroit pawnshop called Sam’s Loans.
Together, they built American Jewelry and Loan into a business now recognized nationally through Hardcore Pawn. Their marriage has lasted more than five decades alongside the growth of the family business.
Lili Gold Children
Lili Gold and Les have two children, Seth Gold and Ashley Broad. Seth graduated from the University of Michigan before joining American Jewelry and Loan as a co-owner and marketing lead.
Ashley graduated from Michigan State University with a degree in business administration. She later earned a graduate diamond certification through the Gemological Institute of America before becoming a co-owner of the family shop.
Lili Gold Net Worth
Lili Gold’s net worth is estimated at around $1 million as of 2026.
Her income comes primarily from her ownership stake in American Jewelry and Loan.
Her husband Les has also earned income through the shop and his run on Hardcore Pawn, though the two maintain separate public profiles when it comes to their individual finances.
The Bottom Line
Lili Gold helped build American Jewelry and Loan from a single storefront in Oak Park in 1978 into one of the largest pawn shops in the country. She has managed daily operations at the shop for close to five decades.
Gold has kept a low public profile throughout her family’s rise through Hardcore Pawn, rarely appearing on camera compared to her husband and children. She has been married to Les Gold since 1975.
Her children, Seth and Ashley, now run much of the day-to-day business alongside their parents. American Jewelry and Loan continues operating out of Detroit, serving around 1,000 customers a day.
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